Artist Who Created Snap, Crackle and Pop Is Dead at 88
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ROCK HILL, S.C. — Vernon Grant, a longtime magazine and book illustrator and creator of the Kellogg’s cereal characters Snap, Crackle and Pop, has died. He was 88.
Grant died Monday at a nursing home after a short illness.
He was born in Nebraska in 1902 and moved with his family to California when he was a teenager. He studied at USC and later at the Chicago Art Institute.
In 1932, his drawing of a gnome figure of Santa Claus landed on the cover of Ladies Home Journal and was a smashing success.
A year later, inspired by a radio commercial for Kellogg’s Rice Krispies, Grant created the gnome-like characters Snap, Crackle and Pop.
In all, Grant designed 187 magazine covers from the 1930s to the 1950s. He also illustrated children’s books.
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