TARGETING YUPPIES: First quality time, now quality...
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TARGETING YUPPIES: First quality time, now quality toiletries for the children of yuppies. . . . William & Clarissa, a 5-month-old Laguna Hills firm, is marketing the Kids line of high-priced children’s toiletries nationwide, aiming them primarily at two-income professional couples who yearn “to give what’s best to their children.” . . . Sales figures are not available, but ads in magazines for parents and working women have generated up to 350 telephone queries a day.
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