TV & VIDEO - Oct. 10, 1990

No New Cheers: The owner of Boston’s landmark Bull & Finch Pub announced that the bar would not change its name to Cheers, the television comedy it inspired, because of objections from loyal patrons. Pub owner Thomas Kershaw said the Bull & Finch had been negotiating with Paramount Pictures, producer of “Cheers,” to make the name change, “but our regulars made a compelling case to keep the Bull & Finch tradition alive.” Created in 1969 as a neighborhood bar, the pub became an international tourist draw 1982, when “Cheers” producers made it the basis of the NBC television series.