OTHER NEWS - Aug. 20, 1992

Coors Light Loses Dispute: A federal judge ruled that Coors Light should not use water from Virginia if it wants to call the beer that it sells in the Northeast “the taste of the Rockies.” U.S. District Judge Michael Mukasey lifted his week-old ban on a multimedia ad campaign unleashed last month by Coors archrival Anheuser-Busch Cos. of St. Louis. The pointed ads challenge Coors’ claim that its beer is made with only the purest Rocky Mountain spring water. The ads say “a concentrated form of Coors Light leaves Colorado in a tanker and travels to Virginia,” where it is diluted with “local water” and bottled. Coors, based in Golden, Colo., called the Busch ads false and misleading and filed a $10-million suit in federal court.