Ad Ratings

There were more commercials advertising Barbie than any other product on Saturday morning network TV the week of Feb. 2 to Feb. 8:

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Brand/product Household rating* Barbie toy figure 60.6 McDonald’s restaurants 41.9 Nabisco Chips Ahoy cookies 32.3 Micro--Machines play set 28.7 Chef Boyardee pasta dinner 27.9 “Cinderella” video (Rodgers & Hammerstein) 26.8 “The Borrowers” movie 23.2 Frito-Lay snacks 23.0 Pepsi-Cola regular soft drink 21.4 Pringles potato chip 20.1

Brand/product Ads shown Barbie toy figure 32 McDonald’s restaurants 19 Nabisco Chips Ahoy cookies 19 Micro--Machines play set 13 Chef Boyardee pasta dinner 18 “Cinderella” video (Rodgers & Hammerstein) 10 “The Borrowers” movie 9 Frito-Lay snacks 11 Pepsi-Cola regular soft drink 9 Pringles potato chip 11

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* Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research, Monitor-Plus service