A promise to be tru by Court TV
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After a year of research, Court TV has settled on its new name: truTV.
The fresh moniker will be adopted Jan. 1 when the Turner cable network relaunches with a new brand, shucking off its identity as a criminal justice channel to focus on reality TV.
Executives hope the new approach will appeal to what they call the “real engagers” demographic -- men and women who seek dramatic stories about real people.
The network will continue to provide trial coverage throughout the day and criminal justice shows like “Forensic Files.” But it will also be adding reality series such as “Bounty Girls,” a show about “four tough, smart, beautiful and diverse female professionals on the hunt for some of Miami’s most dangerous fugitives,” and “Most Daring,” a program about life-or-death rescues.
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