Burger King launches beef-scented body spray
- Share via
Looking to beef up your mojo this holiday season?
Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”
The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food “virgins” pitting the Whopper against McDonald’s Corp.’s Big Mac.
Burger King Holdings Inc. shares rose 15 cents to close at $20.53.
The biggest entertainment stories
Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish.
You may occasionally receive promotional content from the Los Angeles Times.
