McCann-Erickson Wins Lowe’s Account

Lowe’s Companies Inc., the home improvement retailer, said it named New York-based McCann-Erickson its agency of record and awarded the agency its $100-million broadcast account. The agency, a unit of the Interpublic Group of Companies Inc., will develop Lowe’s creative broadcast campaigns. It will also be responsible for strategic planning and media buying for magazines, radio, television and billboards. McCann-Erickson was selected from 16 advertising agencies that were asked to submit proposals, including Donor of Southfield, Mich., Lowe’s agency of record since 1990. Lowe’s, the No. 2 chain in the home improvement market behind Atlanta-based Home Depot Inc., recently said it will open stores in Southern California.