Computer Associates to Offer New Brands

Computer Associates International Inc., which was accused during a proxy fight this year of having a confusing array of products, will market its corporate software under six brands, up from four.

The CleverPath brand, being unveiled today, will cover software that helps employees gain access to company data via the Web and analyzes trends in sales data--so-called business intelligence, said Ken Fitzpatrick, chief marketing officer.

AllFusion will cover programs that help companies create and test new software. A third new brand, Advantage, will cover all databases, replacing Jasmine, which will survive as a database sub-category.

The fifth-largest software maker has 1,244 products that run on mainframe and server computers, Fitzpatrick said. The six brands cover areas the company considers the biggest challenges for corporate customers: databases, business intelligence, developing new applications, securing networks, storing data and managing networks.

The three other major brands are BrightStor for data storage, Unicenter for network management and ETrust for security.

Shares of the Islandia, N.Y.-based company rose 36 cents to $30.48 on Friday on the New York Stock Exchange. They’ve climbed 56% this year.